The nature of advertising is constantly changing. The rise of social media influencers and online content creation has helped spearhead a new niche of marketing that combines advertising with technology. As a result, businesses have begun moving away from traditional print and television advertisements and have invested more money in digital marketing—more specifically, native advertisements.
The digital marketing sector is poised to become an $85 billion-dollar industry by 2020, largely because of changes in the market and in consumer preferences. Gone are the days of invasive advertisements. Customers now want organic, unintrusive advertisements weaved seamlessly into their content. In other words, they want ads that aren’t in your face; they want native advertisements.
The next stage in digital marketing
Native advertising speaks to the modern consumer’s need to maximize their user experience. Instead of diverting customers away from their content to show them an advertisement, the native approach combines content with marketing to integrate advertisements that feel natural rather than forced. Think about all the times you’ve scrolled through a social media platform and saw an advertisement that you thought was a status update from someone you’re following. That’s native advertising in work!
Another reason why native advertising is successful is because it usually offers something of value to the customer. Instead of a simple sales pitch, they’re often presented with useful information or top-quality content that further enhances their user experience. This, in turn, makes advertising feel organic rather than a cold, impersonal marketing technique.
What if you could do all of that with a single image?
Image Protect offers a new solution to digital advertising
When you watch a video on Facebook or YouTube, you’re usually shown an advertisement at some point during the clip—either as a banner at the bottom or as a full-fledged video. What if you could do the same with images, turning your website photos into a means of generating ad revenue?
With Image Protect, you can.
By converting your photographs into the IPShare™ format, you’re able to embed advertisements directly into the image without making changes to your actual photograph. As website visitors view your image, they’ll be presented with an advertisement banner at the bottom of the photograph which cycles through a number of different types of advertisements. Like with Google, Facebook, and YouTube ads, Image Protect has an internal algorithm that ensures advertisements are contextually relevant to the visitor. As a result, content owners stand to generate more revenue while businesses are able to tap into a new sector of the inbound advertising market.
Image Protect empowers the creator
The goal of Image Protect is to put the power back in the hands of the content creators. This is achieved through a number of ways, including:
- State-of-the-art technology that protects images from unauthorized downloads and screengrabs
- Built-in advertisements and analytics tools that let content owners and advertisers see who is accessing their photos and where
- A fully-integrated community where Image Protect users can promote and share content that’s been converted to the IPShare™ format
In 2018, native advertisement spending accounted for almost 60% of digital display spending in the United States, and this number is expected to grow over the next few years. Thanks to IPShare™’s mobile-friendly design, Image Protect stands to capture a large piece of the native advertising market, allowing photographers and content owners to explore exciting, new ways to generate revenue.
Learn more about Image Protect and how you can use it to unlock your earning potential by visiting the official website today.